Startup Social: o programa USP na Escolinha como caso de empreendedorismo e impacto social

Social Startup: The USP na Escolinha program as a case of entrepreneurship and social impact

Abstract

Startups emerge in different scenarios with a modelable proposal and, in some cases, in situations of uncertainty, which is why they come under the scrutiny of entrepreneurs. The prospecting of the business model in companies is positive and the structuring is confirmed by pointing out its characteristics that are clearly identified in existing ventures. In this sense, pointing out elements in companies consolidates the identities of startups and favors the progression of the model. This paper seeks to analyze the "USP na Escolinha" Program as a social startup. The “USP na Escolinha” Program was created in 2013 and is an extension program of the Faculty of Animal Science and Food Engineering that takes advantage of the formative years of elementary school children to introduce concepts and inspire desire and curiosity about the courses offered by the Pirassununga Campus. In order to achieve this objective, a quantitative and qualitative methodology was adopted, which allowed us to analyze the sum of the components that made up the proposal. The quantitative analysis is based on the documents recorded between 2013 and 2022, which constitute the development of the program. The qualitative analysis consists of interviews and personal statements made during the period, which are multiple-choice questionnaires collected on the perception of participating users. The results obtained show the identification of elements that present themselves in the startups and from there support the creation of repeatable standard models for the same idea.